The Truth About Political Opinion Polls

  We all have heard the numbers lately.  Week after week, almost daily, the media outlets report the percentage of Americans who favor Clinton versus Trump. Today, Trump is leading in the polls, tomorrow Clinton is in the lead, and by the next day they are both running neck and neck. The numbers fluctuate constantly,…

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The Battle of the Sexes: Quantitative versus Qualitative Research

  It’s like the age old battle of the sexes – the boys versus girls, men versus women, and now even quantitative versus qualitative research.  You guessed it, if you didn’t already know, you know now that quantitative and qualitative research approaches are opposites that attract. But, the two together can complement

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Help! Another Survey in My Inbox! – Part 2, The Business Side

  At first thought, many businesses and organizations may feel like they know who their customers are – whoever receives or buys my goods, products, services, or resources, including my employees, board or advisory committee members, and community partners.  But not so fast! That’s just identifying them. But what exactly can you say about your relationship…

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