We all have heard the numbers lately. Week after week, almost daily, the media outlets report the percentage of Americans who favor Clinton versus Trump. Today, Trump is leading in the polls, tomorrow Clinton is in the lead, and by the next day they are both running neck and neck. The numbers fluctuate constantly,…
Read MoreIt’s like the age old battle of the sexes – the boys versus girls, men versus women, and now even quantitative versus qualitative research. You guessed it, if you didn’t already know, you know now that quantitative and qualitative research approaches are opposites that attract. But, the two together can complement
Read MoreAt first thought, many businesses and organizations may feel like they know who their customers are – whoever receives or buys my goods, products, services, or resources, including my employees, board or advisory committee members, and community partners. But not so fast! That’s just identifying them. But what exactly can you say about your relationship…
Read MoreYou go to the store to buy eggs and at the bottom of the receipt it says, “Tell us what you think,” or “How did we do?” You think to yourself, “I bought eggs for heaven’s sakes.” Like the old saying we’ve all heard before, ‘you can run, but you can’t hide.’ Well nowadays…
Read MoreIn simple terms, a research consultant is a specialist in the area of conducting field research. Picture the difference between the primary care doctor you go to see for an annual check-up or when you have an annoying cough you just can’t seem to get rid of, versus a visit to a cardiologist for…
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